[DATE, ex. Monday, March 31, 2008]

[NAME, COMPANY AND ADDRESS, ex.
Link Building
1234 First Street
Suite 567
Anycity, Anystate  85245]

Dear [NAME, ex. Link Building],

I am interested in your opinions and suggestions.

Although I understand that your schedule is busy, I am hoping that you will take the little time required to fill out the enclosed questionnaire.  As you know, [FIRM NAME, ex. PowerAccount Software] is always looking for ways to [GOAL OF QUESTIONNAIRE, ex. improve our accounting software] and ultimately keep you happy.

{MENTION INCENTIVE, IF ANY, ex. Since I understand that your time is valuable, I will immediately issue you a 5% discount on all future releases of our AccountSoft package as soon as we receive your questionnaire.} I have also enclosed a self-addressed, stamped envelope to return your questionnaire to us.  I want you to know that your suggestions and opinions are valuable to us.  After all, we hope that you will continue to look to us for all your future [NEED(S), ex. accounting software] needs.

Sincerely,

[YOUR NAME, ex. Jill Jones]